NeoCon 2013The wait is over. NeoCon 2013 is officially underway, with “thousands of innovative products and resources for corporate hospitality, healthcare, retail, government, institutional and residential interiors from more than 700 showrooms and exhibitors” as part of the tradeshow, according to the NeoCon website.

Norix Furniture is displaying selections from multiple lines of furniture, including its Forte´ ™ Series. This line reflects the company’s new focus on style and an enlightened understanding of color as a therapeutic tool in the design of healthcare environments.

“Although Forte´ ™ is a new series of furniture, it truly represents the founding principles of Norix,” Brad Karl, Director of Marketing at Norix, said. “We combine functional durability with innovative design to humanize institutional environments.”

Follow us on Twitter @norixfurniture for a chance to win an iPad. We will randomly select a winner on Wednesday at NeoCon. Also, check out our photos below from the first day of the tradeshow.

NeoCon 2013

Norix Furniture at Suite 8-2046 at NeoCon 2013.

NeoCon 2013

Our Forte´™ Lounge Chairs are on display.

NeoCon 2013

The early morning crowd waits in line for the elevator.

Dustin Coleman is a brand journalist for Norix Furniture and a contributor to the Safe Environments blog.